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As a senior executive, you get paid to make a small number of high-quality decisions. Make decisions is easy, live with the consequences (success or failure) determines your legacy, perpetuates your reputation and demonstrates your values

Partner with Leaders to rediscover mind and heart

Whether decisions are tough or exciting, short-term or long-term, urgent or lengthy, individual or collective, easy or complex, act or inform, recommend or direct, the way you go about it to make those calls determine the future of your business, your people, your customers, your shareholders and  your career. 

 


Executive coaching is a major growth industry. At least 10,000 coaches work for businesses today, up from 2,000 in 1996. And that figure is expected to exceed 50,000 in the next five years. Executive coaching is also highly profitable; employers are now willing to pay fees ranging from $1,500 to $15,000 a day* (*reference: Harvard Business Review). 
 


I believe that in an alarming number of situations, executive coaches do more harm than good. By dint of their backgrounds and biases, they don’t get to know the individual and those around the individual, they challenge the individual instead of the issue, they downplay what it matters the most, and they simply ignore the deep heart and mind as much as the context at hand. 

I acknowledge upfront that the productiveness of the relationship between coaches and entrepreneurs and leaders is influenced by factors such as the equality of power between the two sides of the coaching relationship, the extent to which a culture of collaborative learning is promoted, the effectiveness of communication, and the tools and techniques used to facilitate the developmental efforts.

 I leverage and share my strong background and qualifications on entrepreneurship and innovation to provide leaders with a context within which entrepreneurs can develop the skills and expertise needed to solve the problems that may arise and help entrepreneurs to extract entrepreneur-driven solutions.
 

My extensive experience in business among multiple countries, roles, environments and challenges had been carefully self reviewed with humble by my profound learning and understanding of ColourGrid® (an innovative artificial intelligence & unbiased mindset model to better understand the varying patterns of decision making undertaken when faced with issues of change and choice). 

 The application of Hofstede’s cultural dimensions theory in executive coaching facilitates reflection and action on diversity and global thinking. Professor Geert Hofstede conducted one of the most comprehensive studies of how values in the workplace are influenced by culture. He defines culture as “the collective programming of the mind distinguishing the members of one group or category of people from others”. 

Adopting the six thinking hats of De Bono enables executive coaching to amplify creative conversations, by making sure that a broad variety of viewpoints and unbiased thinking styles are represented. Developed by Dr. Edward de Bono, the six thinking hats allow leaders to more easily structure abstract thinking for productive results.

Military strategies have been applied to business and managerial strategies for centuries. “The Art of War” is one of the world’s most venerated books on strategy and leadership. It is crucial to take the initiative and act proactively instead of waiting for opportunities or problems to arise.  In the business battlefield today, I coach business leaders and entrepreneurs to apply Sun Tzu’s strategies and tactics with the objective to develop a deeper understanding into the minds of their consumers, competitors, people, and shareholders. 

Jose Herrera Perea

@ROI.Partners ®© 2023

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